Pay TV and paid video content continue to grow in Germany

Pay TV and paid video content continue to grow
●Total revenue from pay TV and paid video on demand in Germany in 2021 rises 13.1 % to €4.7 billion
●Additional 8.8 % growth expected in 2022, exceeding €5 billion for the first time
●Record reach in Germany: 22.6 million pay TV viewers in October 2021
BERLIN — The market for pay TV and paid video content is continuing to grow not just in Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET, German Media Association. The report was unveiled today and discussed with industry representatives.


In Germany, total revenue from pay television and paid video on demand in 2021 rose by 13.1% to reach €4.7 billion, and is expected to grow by another 8.8% to €5.1 billion in 2022, passing the €5 billion mark for the first time. Meanwhile, in the GSA region – Germany, Austria and German-speaking Switzerland – pay TV and paid VoD revenue totalled €5.6 billion in 2021 (2020: €4.9 billion), an increase of 13.0%. In 2022, VAUNET forecasts a further rise of 8.5% to €6.1 billion, exceeding €6 billion for the very first time. This positive market development is driven by high demand for pay TV and subscriptions for video streaming services (also known as SVoD – subscription video on demand).
In 2021, the number of pay TV subscribers in Germany grew slightly to 8.1 million (2020: 8.0 million). Meanwhile, AGF-licensed pay TV services broke new records in terms of reach last year with as many as 22.6 million pay TV viewers in October 2021 and over 21 million viewers on average in the entire fourth quarter. The number of SVoD consumers across Germany was 19.3 million at the end of 2021. VAUNET predicts this figure to ease past the 20 million mark in 2022.
Frank Giersberg, Managing Director of VAUNET: “Audiovisual media are important to people and demonstrated their relevance yet again during the pandemic. Demand is also growing for pay TV and paid video content. Given the high market dynamics as well as investment in this growing market, we expect this trend to continue.”
Tim Werner, CEO of Mainstream Media AG and Chair of the VAUNET Pay TV Working Group: “The figures speak for themselves. They demonstrate that pay TV and paid video content are continuing to grow. This success in these challenging times shows that our customers greatly appreciate the diverse genres and the perfect interplay between our linear and non-linear services. Fortunately, this also applies to the channels of Mainstream Media AG. Romance TV’s viewership is increasing month on month, making it one of the three most successful German pay TV channels. The figures for the Heimatkanal channel are equally gratifying. To mark its 25th anniversary, we upgraded its programming again, which went down very well with the target group. It’s now watched by up to 350,000 viewers every day, which is also a new record this year.”

  Colable Electronics Co.,Ltd


Post time: Jul-23-2022